NEW INCANA SHOWROOM IN CAIRO

The Showroom, designed for Incana by Arch. Davide Baldan (TconZero DesignStudio), is located in the vicinity of Cairo, in one of the most exclusive resort areas of Egypt. Inside there is a particularly innovative and refined atmosphere in which the stone as simple object become a new volumetric, visual and conceptual element, that will identify the celebration of the relationship between man and space, and between surfaces, lights and colours.
The chiaroscuro effect on the wall at the entrance, covered in platinum Vermont ShinyCollection, is evident during the day, when the rays of the sun come across the rough surface of the stones creating a pleasant effect similar to mother-of-pearl, but becomes even more fascinating in the evening, when the cold lights located under the ceiling make the stones shine in a succession of lights and shadows.
Continuing Inside, the visitor is welcomed by walls of coloured Incana stone that allow him to note the real texture of different models: the natural tones of classic models of the Collection Incana, such as Lusernino, Vermont and then Cresto to finish with Vermont ShinyCollection silver 242-4, Vermont silver 250-4 and Montana black star. For the latter it has been recreated the setting from outside, with a shower to highlight the fact that all the ShinyCollection stones are subjected to a special protection treatment that make them usable in any environment, both external and internal, even in environments subject to humidity and aggressive agents, like showers, saunas, Turkish baths etc.
The black ceiling, that compresses and at the same time widens the spaces, combined with the bicolor flooring, created using the models Atmosfera and Pietra di Brera (Eiffelstone) with Skytech liquid floor inserts, the optical effect change step by step: everything to create an exhibition area that is be able to give the emotion of a sophisticated and exclusive space.
The Showroom is located in central position of the city and is clearly visible, especially in the evening, when the lighting of Fabbian internal led and neon lamps creates an effective game of lights that allows to passers-by to perceive from the outside an exclusive and elegant enviroment.
Beauty, wide range of stones, the freedom to use any technical performance: the originality of Incana stones characterizes the projects with uniqueness structural and dimension. The absolute versatility proves the concrete results of its use in different areas of design; from the implementation of sophisticated projects of modern architecture to the restructuring of existing environments, from uses in internal to those outside.